The lingerie market has not changed significantly in recent years. The “Textilwirtschaft” from Frankfurt states: “The textile industry:
“Although slightly more is bought by the broad masses, it is not necessarily more expensive or more fashion-conscious … Only in the market segment of designer lingerie does the perception change. The potential here is far from being exhausted”.
In this upscale genre, the labels of Premium Bodywear AG are significant. Manstore is well established, and Olaf Benz has been one of the favored brands with a premium claim for 20 years. In the dedicated specialist trade, the company’s core brands are internationally indispensable. The export quota is significantly over 60% – with a rising tendency.
Interesting collaborations
In the industrial environment of the Premium Bodywear suppliers, the creative impulse is highly appreciated. Time and again, significant fabric knitters, fiber manufacturers, and equipment suppliers use the innovative power of the Olaf Benz collections to advance their own developments or to promote new product properties.
Interesting collaborations
collaborations In the industrial environment of the Premium Bodywear suppliers, the creative impulse is highly appreciated. Time and again, significant fabric knitters, fiber manufacturers, and equipment suppliers use the innovative power of the Olaf Benz collections to advance their own developments or to promote new product properties.
The creative market situation
From a stylistic point of view, the overall market is mainly exhausted in endless imitation. It is primarily about market share and very little about the realization of creative ideas.
And because every pair of underpants looks good on an athletic body, even cheap discount packs with washboard abs pictures make a noble impression.The consumer probably suspects at the time of purchase that this is just a clever illustration, which of course says nothing about the value of the product.
Premium products instead of mass-produced goods
The labels of Premium Bodywear AG develop their success in exactly the opposite way. Here, the innovation value of the product and the absolute satisfaction of the target group dominate. Especially the creative collection policy and the unrestricted premium claim have established the brands Olaf Benz and Manstore in the market. Perfect fits, innovative cuts, and high-quality materials give our customers a completely new comfort experience. This generates brand loyalty, attachment, and product loyalty. Anyone who picks up the products literally grasps their value.
Premium products instead of mass-produced goods
The labels of Premium Bodywear AG develop their success in exactly the opposite way. Here, the innovation value of the product and the absolute satisfaction of the target group dominate. Especially the creative collection policy and the unrestricted premium claim have established the brands Olaf Benz and Manstore in the market. Perfect fits, innovative cuts, and high-quality materials give our customers a completely new comfort experience. This generates brand loyalty, attachment, and product loyalty. Anyone who picks up the products literally grasps their value.
