Premium Bodywear AG operates very successfully in the development, production, and global distribution of designer underwear in the premium segment.
True to the Latin proverb: “Nomen est omen,” which means “The name is a sign,” Premium Bodywear AG sets its corporate philosophy with its company name. Because the name says it all and is a permanent challenge at the same time. Everything must be premium! The labels, the product quality, the market strategy, the customer service, the marketing, the success.
It’s all about products that are more invisible in “real life.” Underwear and lingerie belong to the group of clothing that emotionally touches people. Underwear is often chosen for the most beautiful moments in life and then comes into its own in private. It is also always associated with discretion and high individuality.
The passionate makers of Premium Bodywear AG are not about mass production. In the relatively young company, an experienced team of experts has come together. Here, industry expertise, diverse technological know-how, entrepreneurial experience, and a good sense of market opportunities are combined under one roof.
The potential is holistic: development, sourcing, supply chain management, quality assurance, and modern corporate management create the theoretical basis.
The know-how and sense for the design of a collection and its orientation towards clear target groups vitalize the products. The high qualifications in the company for marketing, PR, and sales organization keep the wheel turning. A competent advisory board is also part of the permanent staff, which externally accompanies and optimizes the entrepreneurial processes as needed.
