Manstore has long left behind the constricting horizon of classic “men’s underwear.” Even the word “underwear” surely only elicits a weary smile from buyers and sellers of the extravagant collection. “Outerwear” could still be considered, but “Provocative outfit” probably describes it best.
www.manstore.com
Hard to believe, but in 1983, the world’s first underwear shop for men, Manstore, opened in Amsterdam.That year also saw the founding of the eponymous label by Hans Schöller, who then propelled it to success. There was a veritable opening boom of Manstores.
In 1995, stylist Alfons Kreuzer took over the label and presented the first collection in Paris, among other places. In 2002, the Premium Bodywear AG in Chemnitz took over the brand rights. The internationalization of the brand was intensified.
The brand embraces uninhibited design and disregards conventions. Manstore understands the language of its target audience like no other. Men with confident sex appeal who buy and wear underwear for pleasure and passion. They appreciate the seductive aspect and view their private selection as a welcome option for erotic (pre)play. Manstore targets narcissists who eagerly elevate erotic body cult to fetish and love pushing the boundaries. These men would never wear anything “ordinary” on their bodies. They know they need to dress well if they want to undress well. With a constant stream of new fabrics, colors, shapes and details, Manstore naturally also encourages the passion for collecting that all lovers of a theme develop.
