Olaf Benz is men’s underwear for sophisticated men. Highest quality standards for fabrics, yarns, styles, and sewing techniques ensure exceptional wearing comfort.
Olaf Benz – masculine, pure, valuable, progressive.
www.olafbenz.com
Since 1989, Olaf Benz has been surprising the international underwear scene with a fashion concept that is visibly different and always far ahead of its time. From the first day, the collection had an aura of passion and enthusiasm. Time and again, groundbreaking innovations were presented. No other designer collection has ever placed more novelties and inventions. For Sydney 2000, for example, the German Olympic team was equipped with Olaf Benz underwear. In 2010, the introduction of the Olaf Benz Phantom series marked another milestone. The lightest underwear fabric in the world, originally developed for an ISS project in Switzerland, set an unprecedented mark in wearing comfort.
Countless pieces of the exclusive series have been sold to this day. This driving force has paid off: Olaf Benz has built up international recognition and a loyal customer base in three decades. All share a high brand identification and a pronounced awareness of trends and wearing comfort. This applies equally in Germany and in the international business.This is because a large proportion of the Olaf Benz “Made-in-Germany products” is exported. Olaf Benz is not a loud mass seller, but is one of the leading brands when innovation and premium qualities are required. The label occupies a dominant position as a trendsetter and mastermind in the underwear scene.
